One of the biggest changes to Facebook Ads is Attribution Windows. For Facebook Ads, it means that advertisers should brace themselves for the visibility and signal loss of cross-device/browser activity and full-funnel view as users might put a cap to the tracking process right from the very beginning. Also, users will be asked if they want to be tracked by the app, which might result in less amount of data collected in case of tracking rejection. iOS 14 Release: The Gists and What That Means to Facebook Ads Landing Pageįor this very recent update, the US tech giant determined to bring user privacy to more serious discussions.įirst, the iOS 14 release allows users to share their approximate location, instead of your precise location, hence the prohibition to identify precisely where you are.
What is A Facebook Ads Landing Page and Why Do You Need It?.How To Create A Winning Facebook Landing Page.
iOS 14 Release: The Gists and What That Means to Facebook Ads Landing Page.Now that all the available information has been reduced to a bare minimum, there is no other choice for him but to walk out of his comfort zone and make extra efforts, starting with the Facebook Landing Page - the very first touch point with his potential leads. In the US alone, 96% users opt out of app tracking in iOS 14.5 due to this major change.īenefiting from its vast user base, Facebook ads used to be that kind of guy who knows everything about his “targets” and can lead them on with some pretty good tricks up his sleeves.
Apple recently released iOS14 with new Privacy and Transparency updates that greatly damaged the tracking capacity of social media apps like Facebook, Instagram, TikTok.
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